SIT AND BE FIT CARRIAGE
May, 2007-June, 2008
|
|
|
|
|
Airings
|
31038
|
62%
|
|
Stations
|
228
|
|
|
States
|
34
|
68%
|
|
DMAs
|
93
|
44%
|
|
|
|
|
|
|
TV HH’s
|
|
|
70,159,510
|
|
Persons 2+
|
|
|
179,659,000
|
|
Kids (2-5)
|
|
|
10,093,000
|
|
Kids (6-11)
|
|
|
15,289,000
|
|
25-54
|
38,467,000
|
39,281,000
|
77,748,000
|
|
50+
|
25,935,000
|
30,351,000
|
56,286,000
|
|
Airings DMA
Coverage
|
|
|
Top 25
|
72%
|
|
26-50
|
56%
|
|
51-100
|
48%
|
|
Over 101
|
28%
|
|
|
|
|
Eastern
|
40%
|
|
Central
|
27%
|
|
Mountain
|
6%
|
|
Pacific
|
27%
|
|
Other
|
2%
|
|
Day Part
|
|
|
Before 9 am
|
47%
|
|
9 am –Noon
|
24%
|
|
Noon-3 pm
|
26%
|
|
3 pm-6 pm
|
1%
|
|
6 pm-10pm
|
1%
|
|
10pm-Midnight
|
|
