WHO MAKES UP Our VIEWING AUDIENCE?
SIT AND BE FIT's primary viewing audience:
Adults 65+ years
Those recovering from surgeries and injury
Those managing chronic conditions
Sedentary individuals, many who are overweight
SIT AND BE FIT’s secondary viewing audience:
Children age 2-11
Neilsen Sweeps Report Data for the month of July 2006
*Note: Sweeps Data surveys only 54 markets.
Number of viewers watching SBF in metered markets during July 2006
243,000 viewers
93,000 female viewers age 65+
44,000 children age 2-11
Profile Statistics of Our Primary Viewing Demographic
*Persons 65 years or older numbered 37+ million in 2006-2008 US census.
*Persons represent 12.6% of the U.S. population
*Persons reaching age 65 have an average life expectancy of an additional 18.7 years (20 years for females and 17.2 years for males).
*By the year 2030, the older population is expected to more than double to 71.5 million.
*There were 96,548 persons ages 100 and older in 2008 (0.0002% of the total population). This number has almost tripled from the 1990 figure of 37,306.
*The median net worth of the elderly household in 2004 was $176,685 as compared to $138,367 for the total population.
Source: Federal Reserves 2004 Survey, www.census.gov/prod/2003pubs/p70-88.pdf
