MEDIA ANALYSIS
Media Television Series on PBS
POV: SIT AND BE FIT - Weekly Exercise Program on PBS
Timing: 2 Year Sponsorship: 20 half-hour programs
Program Distribution
The SIT AND BE FIT exercise program airs regularly on an average of 90+ public television stations. It airs within 15 of the top 25 markets and 27 of the top 50 markets with a 59% DMA reaching over 62 million US television households. The program also airs on an unknown number of cable and community access stations.
Public Television Media Value Analysis
(2) :15-second underwriting credits (sponsorship messages), one at the open and one at the close of each episode (104 weeks). Currently the program airs over 13,000 times per year.
Estimated Rating (Adults55+): 0.2
Total Estimated Annual TRPs: 10.4
Estimated Media Value*: $228,800 for a 2 year period
*This value is per sponsor and includes the fact that each station may re-run the program a minimum of 3x per week. The above Media Value was researched and prepared by an independent Marketing Company, Eight Marketing, www.eightmarketing.com.
Media Analysis: Positive attributes for SIT AND BE FIT sponsors
- SIT AND BE FIT has a proven track record of successful coverage. Previous year's episodes have received extensive carriage by PBS affiliates and provide generous re-broadcast schedules.
- SIT AND BE FIT has a loyal viewing audience.
- SIT AND BE FIT is endorsed by the medical community.
- PBS is an excellent, well-targeted vehicle for the program. The target audience for SIT AND BE FIT is Adults 55 and older; the average PBS viewer is likely to be 50 years or older and female.
- 95% of the SIT AND BE FIT PBS airings occur M-F 9AM-4PM (Daytime TV) which is well targeted for reaching the Adult 55+ target.
