TELEVISION EXERCISE PROGRAM MEDIA BUYING OPPORTUNITY
Posted as of March 21, 2007

PARTIAL SPONSOR: NEW SERIES (20 Programs)

• :20 seconds total, split into (2) :10 second spots, wrapped around the open and close of 20 new half-hour SIT AND BE FIT episodes with a 2+ year run, estimated at 9,336 program runs=18,672 single sponsor spot airings in 2 year period.  Cost: $20,000.

FULL SPONSOR: NEW SERIES + EXISTING SERIES (210 Programs)

• :20 seconds total, split into (2) :10 second spots, wrapped around the open and close of 20 new half-hour SIT AND BE FIT episodes plus 190 additional half-hour episodes previously taped with a 2+ year run, estimated at 26,590 program runs=53,180 single sponsor spot airings in 2 year period.  Cost: $100,000.

EXCLUSIVE SPONSOR: 2 NEW SERIES + EXISTING SERIES (230 Programs)

• :30 seconds total, split into (2) :15 second spots, wrapped around the open and close of 40 new half-hour SIT AND BE FIT episodes plus 190 additional half-hour episodes previously taped with a 3+ year run, estimated at 39,885 program runs=79,770 single sponsor spot airings in 3 year period.  Cost: $160,000.
• Exclusive sponsorship.
• Rights to first refusal for all future SIT AND BE FIT programming.
• Spots on all home VHS and DVD products sold during sponsorship period.