TELEVISION EXERCISE PROGRAM MEDIA BUYING OPPORTUNITY
Posted as of March 21, 2007
PARTIAL SPONSOR: NEW SERIES (20 Programs)
:20 seconds total, split into (2) :10 second spots, wrapped around the open and close of 20 new half-hour SIT AND BE FIT episodes with a 2+ year run, estimated at 9,336 program runs=18,672 single sponsor spot airings in 2 year period. Cost: $20,000.
FULL SPONSOR: NEW SERIES + EXISTING SERIES (210 Programs)
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:20 seconds total, split into (2) :10 second spots, wrapped around the open and close of 20 new half-hour SIT AND BE FIT episodes plus 190 additional half-hour episodes previously taped with a 2+ year run, estimated at 26,590 program runs=53,180 single sponsor spot airings in 2 year period. Cost: $100,000.
EXCLUSIVE SPONSOR: 2 NEW SERIES + EXISTING SERIES (230 Programs)
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:30 seconds total, split into (2) :15 second spots, wrapped around the open and close of 40 new half-hour SIT AND BE FIT episodes plus 190 additional half-hour episodes previously taped with a 3+ year run, estimated at 39,885 program runs=79,770 single sponsor spot airings in 3 year period. Cost: $160,000.
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Exclusive sponsorship.
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Rights to first refusal for all future SIT AND BE FIT programming.
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Spots on all home VHS and DVD products sold during sponsorship period.
All television sponsor spots must adhere to PBS guidelines for underwriting. Instruction available at the PBS Red Book online at: http://www.pbs.org/producers/redbook/specs/index.html.