CURRENT SPONSORSHIP OPPORTUNITY:

          Posted November 5, 2007:

     SIT AND BE FIT HEALTH AND FITNESS TELEVISION SERIES #1000
     Promoting Fitness and Health Lifestyles

Production Dates: July 16 - August 1st 2008
Series Distribution: September 2008
Airing: September 2008-September 2010

  NEW TELEVISION SERIES OVERVIEW:

SABF will build on its track record of developing best practice fitness programs to design a series that motivates even the most exercise-resistant viewer to experience the benefits of exercising each day.  This series will focus on increasing physical activity, injury prevention, and establishing positive behavior changes, including building community and companionship by showing viewers that exercise can be fun to do with others, painless, and easy.  Using creative choreography set to music, Mary Ann Wilson, RN, will lead viewers through a variety of sitting and standing exercises geared towards improving upper and lower body strength and flexibility, core strengthening, balance, speed, and agility. 

NEW TELEVISION SERIES GOALS:

• motivate the sedentary population to make healthy lifestyle changes by becoming physically active,  
• provide exercises designed to decrease the risk of losing independence and increase functional fitness 
• teach viewers fall prevention strategies,
• give viewers free access to easy, fun rehabilitation exercise.

SIT AND BE FIT BACKGROUND INFORMATION:

SIT AND BE FIT is a Washington based non-profit organization dedicated to improving the quality of life of older adults through media-based exercise programming.  SIT AND BE FIT produces and distributes North America's award-winning national television exercise series, also named SIT AND BE FIT, aimed primarily at older adults and physically limited individuals.  The television series:

• has been nationally broadcast since 1987 on public television and currently has 210 syndicated exercise episodes,
• airs approximately 250 times per week, over 13,000 times per year, on 90+ Public Television stations with designated market areas that represent 52% of the nation's viewing audience,
• has received numerous awards, including the 1998 Best Practices Award from the National Council on The Aging,
• is created and hosted by senior fitness expert, Mary Ann Wilson, RN, joined by Lori McCormick, PT and is designed in conjunction with a team of health and fitness professionals.

 PROGRAM FORMAT:

Each episode will open with up to three :10 second sponsor underwriting credits followed by the program.  The program will begin with seated warm-ups and circulation exercises followed by full body strengthening and flexibility exercises and ending wtih a relaxation segment.  Educational and motivational information will be shared throughout the series aimed at encouraging viewers to make fitness a lifestyle choice that they will enjoy.  Each episode will close with three :10 second sponsor credits.

SIT AND BE FIT 2 YEAR PARTNERSHIP

SIT AND BE FIT is offering three shared sponsorship partner opportunities.  Shared sponsors will receive:

Two :10-second underwriting credits (sponsorship messages), one at the open and one at the close of each episode  (52 weeks)

                       Estimated Rating (Adults55+):       0.2

                       Total Estimated Annual TRPs:     10.4