SIT AND BE FIT TELEVISION SERIES #1200-Season 11
Producing Season:  Summer 2010
Series Distribution: October 2010
Airing: October 2010-2012

SERIES OVERVIEW

Building on its track record of developing best practice fitness programs, SIT AND BE FIT will design a series that motivates even the most exercise-resistant viewer to experience the benefits of exercising daily.  This series will focus on:

Program host, Mary Ann Wilson, RN leads viewers through a full body workout in each episode. Offering exercise companionship, Wilson teaches viewers that exercise for functional fitness is fun, painless, and easy.  Creative choreography set to music is used in a variety of sitting and standing exercises geared towards improving upper and lower body strength and flexibility, core strengthening, balance, speed, and agility. 

SERIES GOALS:

• Motivate the sedentary population to make healthy lifestyle changes by becoming physically active. 
• Provide exercises designed to decrease the risk of losing independence; decrease pain if managing a chronic condition; improve functional fitness; and facilitate healing.
• Teach viewers fall prevention strategies.

• Give viewers free access to easy, fun, rehabilitative exercise.

   PROGRAM FORMAT:

  Each half-hour episode begins and ends with a :05, :10, or :15 second underwriting credit(s) .  The exercise program will begin with seated warm-ups and circulation exercises followed by full body strengthening and flexibility exercises and ending wtih a relaxation segment.  Educational and motivational information will be shared throughout the TV series, encouraging viewers to make fitness a lifestyle choice that they will "stick with" and enjoy.  Below TRP estimated for a :10-second underwriting credit (sponsorship message), airing at the open and close of each episode  (52 weeks)

                         Estimated Rating (Adults55+):       0.2

                         Total Estimated Annual TRPs:     10.4

  
  For more information about television series underwriting opportunities, please contact Gretchen at gpaukert@sitandbefit.org.

   

BACKGROUND INFORMATION:

SIT AND BE FIT is a non-profit organization dedicated to improving the quality of life for others through media-based, health and fitness programming.  SIT AND BE FIT produces and distributes North America's award-winning national television exercise series, also named SIT AND BE FIT. The organization serves older adults, those rehabilitating, those who are sedentary and those who are managing chronic health conditions, or physical limitations.  The television series:

• has been nationally broadcast since 1987 on public television and currently has 260 syndicated exercise episodes,
• airs approximately 250 times per week, over 13,000 times per year, on 90+ Public Television stations with designated market areas that represent 52% of the nation's viewing audience,
• has received numerous awards, including the 1998 Best Practices Award from the National Council on The Aging,
• is created and hosted by senior fitness expert, Mary Ann Wilson, RN, in conjunction with a team of health and fitness professionals.