Meet Our Current Sponsor
VQ ActionCare is dedicated to helping mature adults stay active through high quality products that maintain strength and agility. After two years of research and development, the Resistance Chair® was born.
The Resistance Chair is designed to increase mobility, strengthen muscles, improve balance and achieve all-around better health. Users of the Resistance Chair are able to get a full body workout, including arms, chest, shoulders, abdomen, back and legs, while remaining seated. The Resistance Chair is portable, ships ready to use, and requires no assembly.
The VQ ActionCare line of home fitness equipment includes the Resistance Chair, SmoothRider II and GentleRider exercise cycles, Freedom Flex™ shoulder stretching attachment, and instructional DVDs that allow individuals to stay in a safe, seated position for most of the exercises, and employ low-impact resistance bands that are gentle on joints.
For more information on VQ ActionCare and the Resistance Chair, visit www.VQActionCare.com or call (877) 368-6800.
Underwriting opportunities posted 2-11
Companies and organizations that share Sit and Be Fit's mission to improve the health and wellness of others through media-based outreach are invited to inquire about TV sponsorship underwriting opportunities for the next Sit and Be Fit television series.
SIT AND BE FIT TELEVISION SERIES #1300-Season 13
Producing Season: Fall 2012
Series Distribution: Spring 2013
Airing: June 2013-2014
SERIES OVERVIEW
Building on its track record of developing best practice fitness programs, Sit and Be Fit will design a series that motivates even the most exercise-resistant viewer to experience the benefits of exercising daily. This series will focus on:
- increasing physical activity and functional fitness
- developing better balance
- injury prevention
- brain fitness
- developing safe driving skills
- establishing positive behavior changes
Program host, Mary Ann Wilson, RN leads viewers through a full body workout in each episode. Offering exercise companionship, Wilson teaches viewers that exercise for functional fitness is fun, painless, and easy. Creative choreography set to music is used in a variety of sitting and standing exercises geared towards improving upper and lower body strength and flexibility, core strengthening, balance, speed, and agility.
SERIES GOALS:
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Motivate the sedentary population to make healthy lifestyle changes by becoming physically active.
- Provide exercises designed to decrease the risk of losing independence; decrease pain if managing a chronic condition; improve functional fitness; and facilitate healing.
- Teach viewers fall prevention strategies.
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Give viewers free access to easy, fun, rehabilitative exercise.
PROGRAM FORMAT:
Each half-hour episode begins and ends with a :05, :10, or :15 second underwriting credit(s) . The exercise program will begin with seated warm-ups and circulation exercises followed by full body strengthening and flexibility exercises and ending wtih a relaxation segment. Educational and motivational information will be shared throughout the TV series, encouraging viewers to make fitness a lifestyle choice that they will "stick with" and enjoy. Below TRP estimated for a :10-second underwriting credit (sponsorship message), airing at the open and close of each episode (52 weeks)
Estimated Rating (Adults55+): 0.2
Total Estimated Annual TRPs: 10.4
For more information about television series underwriting opportunities, please contact Gretchen at gretchen@sitandbefit.org.
