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Underwriting opportunities posted 7-13
Companies and organizations that share Sit and Be Fit's mission to improve the health and wellness of others through media-based outreach are invited to inquire about TV sponsorship underwriting opportunities for the next Sit and Be Fit television series.
SIT AND BE FIT TELEVISION SERIES #1400-Season 14
Producing Season: Summer 2013
Series Distribution: Spring 2014
Airing: June 2014-2015
Building on its track record of developing best practice fitness programs, Sit and Be Fit will design a series that motivates even the most exercise-resistant viewer to experience the benefits of exercising daily. This series will focus on:
- increasing physical activity and functional fitness
- developing better balance
- injury prevention
- brain fitness
- developing safe driving skills
- establishing positive behavior changes
Program host, Mary Ann Wilson, RN leads viewers through a full body workout in each episode. Offering exercise companionship, Wilson teaches viewers that exercise for functional fitness is fun, painless, and easy. Creative choreography set to music is used in a variety of sitting and standing exercises geared towards improving upper and lower body strength and flexibility, core strengthening, balance, speed, and agility.
Motivate the sedentary population to make healthy lifestyle changes by becoming physically active.
- Provide exercises designed to decrease the risk of losing independence; decrease pain if managing a chronic condition; improve functional fitness; and facilitate healing.
- Teach viewers fall prevention strategies.
Give viewers free access to easy, fun, rehabilitative exercise.
Each half-hour episode begins and ends with a :05, :10, or :15 second underwriting credit(s) . The exercise program will begin with seated warm-ups and circulation exercises followed by full body strengthening and flexibility exercises and ending wtih a relaxation segment. Educational and motivational information will be shared throughout the TV series, encouraging viewers to make fitness a lifestyle choice that they will "stick with" and enjoy. Below TRP estimated for a :10-second underwriting credit (sponsorship message), airing at the open and close of each episode (52 weeks)
Estimated Rating (Adults55+): 0.2
Total Estimated Annual TRPs: 10.4
For more information about television series underwriting opportunities, please contact Gretchen at firstname.lastname@example.org.